|
Achieving Benefits Plan Buy-In from
Spanish-Speaking
Employees
Melissa Burkhardt
President
Futuro
Sólido
Wednesday,
May 28, 2008
11:30am to 12:30pm EST
Registration
US$249
|
 |
Register
for this Audio Conference
Even when
employee benefits material is well translated and presented in
Spanish, many companies find that Spanish speakers are still reluctant
to participate and instead opt out of very valuable opportunities
for health coverage, retirement plans, etc. This tendency is frustrating
to HR professionals, brokers and benefits providers who have invested
putting together a Spanish presentation. This discussion will
address misconceptions Spanish speakers commonly hold about insurance
and finance in this country and present practical and cost-effective
strategies for conducting effective enrollment meetings and maximizing
participation among Spanish speakers in benefit plans.
This audio
conference will address:
Speaker
biography:
With an MA
in Education from Columbia Teachers College, Melissa Burkhart
was a teacher for ten years, working closely with Spanish-speaking
students and their families. She is currently the president of
Futuro Sólido USA, a Spanish-language agency emphasizing bridging
cultural as well as language barriers. Designed as a resource
for companies that either hire or sell to Spanish speakers, Futuro
Sólido has served the insurance industry for over seven years.
Melissa has presented extensively on strategies to address Spanish
speakers' resistance to employer-sponsored benefits. She has done
numerous presentations and radio and television appearances, and
her articles on issues relating to the Spanish-speaking workforce
have appeared in several publications.
Who Should
Attend?
- HR Managers
- Benefits
Specialists
- General
Managers
- Safety
Trainers
- Supervisors
- Production
Managers
This
audio conference is rated General Interest.
Purchase
Options:
|