Audio Conference

Developing Software for Global Markets Adam Asnes President, LingoPort Purchase recording - US$199

Purchase recording of this Audio Conference

Software application development is rarely designed, built and tested with wide-ranging locale requirements in mind. As a result, there is often an expensive surprise waiting when it comes time to translate or simply support user data like complex character sets, sorting, and variable formatting. Cultural differences in expressing things like dates, numerical units, postal addresses, phone numbers, and currencies represent a whole new level of difficulty. However, when internationalization is performed effectively, software can be quickly leveraged for any worldwide market opportunity. This presentation will provide an overview of how software internationalization issues can ripple through an application, but more importantly how they can be systematically diagnosed and efficiently addressed.

This audio conference will cover:

• Internationalization issues and how they affect product support
• How to assess, estimate and fix problems
• Optimizing character encoding for your target markets
• Market issues affecting application needs
• Implementing a testing strategy for customers worldwide
• An ROI formula to get your globalization project approved

About the speaker:

Adam Asnes has been delivering sales and marketing solutions to Fortune 1000 clientele for almost two decades. He is currently president of LingoPort, a company he founded in 2001 which specializes in solving software development barriers for globally-focused technology companies. With the help of Globalyzer, LingoPort's award-winning enterprise internationalization development software, customers are realizing increased productivity and reduced delivery times in adapting and maintaining software products for worldwide customers. Those clients include leading companies like AppIQ, eCollege, FileNET, Hewlett-Packard, McAfee, Phillips, SAS, Yahoo! and Western Union.

Who should attend?

• Product managers
• International sales & marketing managers
• Development managers
• Developers
• Localization managers
• QA Managers

This audio conference is classified as General Interest.

Purchase Options:

• Purchase recording $US199

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