This
event sponsored by:
|
Writing
& Designing for an International Audience
Nancy
Hoft
Nancy Hoft Consulting
Recording
- US$199
|
 |
Overview:
Are
you responsible for generating content for global markets? Are
you worried that the meaning in your message might be lost or
altered because of cultural differences? Culture, translation,
writing, and design interweave in curious ways when preparing
content for an international audience. These elements require
important skills for creating global content, especially given
the increasing pressure to standardize and comply with various
international and internal standards. This presentation will highlight
some key contradictions inherent in writing and designing for
a multicultural and multilingual audience and discuss proven strategies
for their resolution.
This
audio conference will cover:
- How to
graduate from localization and internationalization to globalization
in perspective and in practice
- How to
embrace standardization without stifling creativity
- How to
reduce the cost of translation and translation turnaround time
while improving quality
- How to
cultivate writing and design strategies that align with globalization
About
the speaker:
Nancy
Hoft is a Regulatory Affairs professional specializing in US and
European submissions and translation of corporate documents. In
1991 she set up her own consulting practice, promoting effective
techniques for communicating with multilingual and multicultural
audiences. Nancy has won awards for both her writing and her website
designs. Her course content and teaching style continues to win
praise from students and workshop participants worldwide. Clients
and past seminar sponsors have included Ford Motor Company, Siemens
Medical Systems, Microsoft, Walmart, Disney, McDonald's, the University
of Washington, the University of California Extension, Eindhoven
University of Technology in The Netherlands, and the World Health
Organization in Switzerland. Nancy has a degree in English from
the University of Connecticut, with post-graduate studies at Northeastern
University, Michigan Technological University, the University
of South Florida and the Summer Institute for Intercultural Communication.
Who should
attend?
- Medical
and technical communications managers, writers, and editors
- Quality
assurance/quality control personnel
- Clinical
research/operations team
- Legal
counsel interested in product liability avoidance
- Content
creators for global websites
- Training
systems managers
- Affiliates/in-country
reviewers
- Localization
and translation managers
Purchase
Options:
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